Apps that are glorified mobile web page wrappers are evil incarnate.

AT&T just updated its myAT&T account management app with a brand-new UI! And by “brand-new UI”, I mean a brand-new Android app wrapped around its god-awful mobile web page. The mobile web page has been redesigned, too, and now shows your data usage on the front splash of the app, as opposed to being buried in a secondary page.

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This is undoubtedly my biggest pet peeve on Android, or really, any mobile OS. It’s lazy. It’s bad UX. You can see just how lazy AT&T is quite easily – try to swipe left or right on the main page and you’ll see the borders of the viewable area move around slightly. It’s sort of like walking into one of those Hollywood sets where all the buildings are just plywood facades and the skyline is painted on a wall. It’s not a real app, AT&T just wants you to think it’s a real app. 

Now, if AT&T’s mobile web page was actually really good, or pretty, maybe i could understand this. But it isn’t. It’s slow, has ugly animations, and the navigation layout is horrendous. And seriously, a sidebar inside the app that navigates around the mobile web page as a redundant alternative to the shortcuts displayed on the page? AT&T, what are you smoking?

I’m not saying AT&T is the only one guilty of this, far from it. And I’m not saying there is no reason to use a mobile web page as part of an app’s UI. There can be legitimate reasons in some cases. I’m struggling to think of them, but I’m sure they’re out. I hope.

But this. This is bad. This is annoying. It’s lazy. Stop it.

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